The beauty industry needs to display the image of the "black pearl" and value. For a long time, due to the zero negative membership fee and twisted commerce environment, tourism management and operation of a series of problems, both in the working process of the tour guide, to some extent, to guide the group to assume part of the industry ills, so the tour guide is often at the forefront.

Objectively speaking, the tour guide do have their own shortcomings, but at the same time also have their helplessness, injustice and pain, hope that society can treat with understanding correctly, in terms of the guide, not always "bad news travels fast, bad news travels fast", it is neither fair nor for the tour guide is responsible for.

From the macro, the current our country has more than 70 guide, overall is good, the team made great contributions to the development of tourism, tourists' evaluation of the tour guide also has many moments; In terms of microcosmic, the tour guide, I know some since employed, is not in the Spring Festival and family had a family reunion dinner, bring happiness to tourists, leave regret to myself. Some for the whole heart rush toward on the job of tour, became a qualified guide, dereliction of duty's mother, home from everyone. Have learned that their loved ones died during the tour, but try to still smile in the face of tourists, give a guest a happy journey...

"Looking for the best tour guide" activities, is of a good tour guide
 

　　“寻找最美导游”活动，既是对优秀导游的一份表彰，也是对其他导游的一种鞭策;既是导游队伍的形象展示，也能让社会更细致、深入地了解导游员那不为人知的努力和付出。

　　“寻找最美导游”活动不仅仅在于发现“黑珍珠”，还在于编织“黑珍珠项链”。根据活动方案，活动组委会将面向广大公众和导游员群体组织开展“寻找最美导游•随手拍”、“最美导游是怎样炼成的”有奖征文、“导游职业声望大家谈”等活动，并将相关事迹材料、征文获奖作品、摄影作品等集纳成册，出版发行《最美导游》一书，广泛宣传“最美导游”先进事迹。由此可见，此次活动将散落在各省市的“黑珍珠”——最美导游集中起来，拧成一股绳，汇聚强大的正能量，串成令人惊叹的“黑珍珠项链”，从而凭借集体的力量，展示导游群体的职业美、品德美、行为美，树立导游群体的良好形象，让全社会进一步理解、尊重和信任导游，增强导游的职业自信心和自豪感。

　　“寻找最美导游”让“黑珍珠”更升值。当前，各省市正结合自身情况，开展“寻找最美导游”活动，为了让最美导游含金量更高，不断提升社会认可度，有的在活动中与各省市工会、人事劳动部门合作，授予最美导游“技术状元”、“技术能手”称号;有的与国家旅游局开展的名导进堂结合，让最美导游走进大学，给院校大学生们上课，打造专家型导游;有的还推荐最美导游参评省、市级劳动模范等等，目的就是给最美导游广阔的舞台，让“黑珍珠”们熠熠生辉，让社会感知导游的才华，不断提升导游的社会地位。

　　业界权威人士曾指出，导游在今后旅游业转型升级中具有特殊性和重要性，其地位不仅不会边缘和弱化，反而会更加凸现和重要。导游作为行业的“压舱石”，其作用将越来越重要，有为才有位，导游队伍中必须要有一批批的“黑珍珠”们，以“俯首甘为孺子牛”、“自强不止，止于至善”的无私奉献和自我提升精神，积极践行“游客为本服务至诚”的行业核心价值观，切实做到让游客更满意，让公众更认可。